Both can provide a route into regulated investment services. The difference goes beyond launch timing: it shapes accountability, product freedom and who actually runs the business.
A financial product, app and customer journey can involve very different regulated activities. General information, personal recommendations, arranging investments, execution, portfolio management, payments and crypto-asset services are not interchangeable. Map the actual roles in the customer journey before deciding whether an authorisation or a permitted agent arrangement is available.
HOW IT WORKS
Four steps in the arrangement
01
Define the activity
Which services are offered, who speaks to clients and who makes the decisions?
02
Assess the firm and mandate
The principal's permissions, processes and oversight must fit the venture.
03
Contract and notification
Under the German WpIG model, the tied agent acts exclusively for the account and under the liability of an investment firm; the firm notifies BaFin beforehand.
04
Operate under supervision
The firm must ensure competence and reliability and monitor the activity. Clients must be informed of the agent's status.
Section 3(2) WpIG covers investment brokerage, investment advice and placing for this model. It does not automatically cover independent portfolio management, payment services or crypto-asset services.
THE STRATEGIC CHOICE
Two routes, different degrees of freedom
Question
Tied-agent arrangement
Own authorisation
Market entry
May avoid building a separately licensed firm where the activities and arrangement satisfy the legal conditions. Principal onboarding and approvals still take time.
Authorisation process and own operating organisation; timing depends on completeness, business model and supervision.
Product and customer experience
Within the agreed and approved scope; the principal must support products, communications, processes and service providers.
Greater control within the firm's permissions and applicable rules; full responsibility for operations and controls.
Governance and liability
The principal is responsible under supervisory law and oversees the agent; the startup's contractual duties and potential liabilities do not simply disappear.
Own management, functions, capital, organisation, reporting and supervisory dialogue.
Economics
Assess setup and recurring fees, minimum volumes, revenue sharing, vendor restrictions and exit costs.
Higher setup and fixed costs, with greater control over suppliers and scaling.
Scaling
New products, markets or distribution channels often require further review and approval by the principal.
Growth still depends on the licence scope and sufficient resources; changes can have supervisory consequences.
This is strategic orientation, not a legal assessment of a specific business model.
WHEN THE MODEL MAY FIT
A focused launch, existing infrastructure
The activity clearly fits the permitted tied-agent scope.
The principal supports the product and provides suitable processes, controls and client documents.
The startup wants to test demand and customer acquisition without immediately building its own regulated organisation.
Scope, cost and data access are clear in the contract.
WHEN IT MAY CONSTRAIN YOU
Dependencies, limits, conflicting goals
The core product needs services outside the tied-agent model.
The roadmap or brand relies on decisions the principal will not approve.
Minimum fees, revenue share and integration costs weaken the business case.
Customer interface, data, contracts and migration for a later change are unresolved.
AN EXAMPLE
An app with investment ideas: where does the feature end and the regulated activity begin?
A startup displays thematic portfolios and wants to lead users to specific products. Is the content general or personalised? Who advises, brokers or places? In whose name are clients approached, who contracts with them and what data does the principal receive? Those answers can change the available route. A tied-agent arrangement does not resolve the authorisation question for every app feature.
BEFORE CHOOSING A PRINCIPAL
Ten questions for a useful first meeting
Which precise services fall within the principal's permissions and the agent model?
Which products, client groups, countries and communication channels are allowed?
Who contracts with the client and who controls customer data?
What approval applies to the app, website, marketing and product changes?
Which IT, CRM, KYC/AML, PEP, reporting and complaints processes are prescribed?
Which checks, training and controls must the startup perform?
How do setup fees, fixed charges and revenue shares work?
Who pays for changes and how long do approvals take?
What happens to clients, data and live contracts on termination?
If an own authorisation is the goal, how could a future migration work?
A POSSIBLE PATH
Tied agent today, own authorisation later?
That may work, but there is no automatic licence transfer. A move requires an independent regulatory assessment, authorisation, organisation and orderly treatment of clients, data and contracts. Agree access rights, transition processes and responsibilities from the start. EU and third-country models add home- and host-state rules; a foreign partner does not automatically open distribution in Germany.
The right route starts with the right arrangement.
FOR STARTUPS AND FIRMS
Clarify your model and meet potential partners
Our network includes experienced firms offering tied-agent arrangements. We can help define your requirements and introduce suitable contacts. The parties decide whether to work together after their own assessment.
Do you operate a tied-agent network or provide specialist market-entry infrastructure? We welcome new cooperation in Germany, Europe and internationally, subject to a sound business and regulatory fit.